AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Anyword Wants To Be The AI Marketing Tool In Charge Of All …
WEBThursday, August 22nd, 2024 – 8:00 am. SHARE: These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. On Thursday, artificial intelligence startup Anyword released what it calls a “gen-AI performance platform” that analyzes and scores all of the content generated by the various ...
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe manner while still using UID2 identifiers to find ...
Breaking Down Epsilon’s Stack: What’s In It For Publicis?
WEBApr 19, 2019 · Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is best known for its services related to data management, email marketing and loyalty platforms. But Epsilon also gives Publicis an affiliate marketing network (Commission […]
With MuteSix Acquisition, iProspect Buys Into Direct-To-Consumer
WEBAug 28, 2019 · Dentsu-owned performance agency iProspect said Wednesday it has acquired independent performance agency MuteSix. Terms of the deal, first reported by The Wall Street Journal, were not disclosed. MuteSix does creative production and performance marketing for direct-to-consumer (DTC) brands, including Theragun, Burst Oral Care and Grunt Style, and enterprise clients such as Petco and Shell. The
The 2021 AdExchanger Awards
WEBBiden for President Connected TV Campaign. The Trade Desk. Honorable Mention. Honey Stinger, Connected TV Best Data-Driven TV Campaign. Rakuten Advertising. Honorable Mention. MiQ’s Advanced TV Solution Powers Data-Backed Strategy for GMMB and Ultimate Win of Biden for President Campaign. MiQ. Honorable Mention.
Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality ...
WEBAug 21, 2024 · When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.”. As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline.. And then, just three months later, Google said, “Never mind,” and ...
Netflix Sees 150% Jump In Upfront Ad Sales This Year
WEBTuesday, August 20th, 2024 – 10:00 am. SHARE: That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged ...
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Google Won't Kill Off Cookies, Consumers Will - AdExchanger
WEBAug 21, 2024 · Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good.. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.”The fate of cookies is now in the hands of the consumer. One thing that is clear: When consumers are presented with a ...
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