Mario and Zelda creator Shigeru Miyamoto says Nintendo isn't chasing AI because the company always wants to "go in a different direction."

Miyamoto said Nintendo's ambition is "trying to find what makes Nintendo special." He added: "There is a lot of talk about AI, for example. When that happens, everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction."

In fact, famed creator Shigeru Miyamoto pretty much said as much during a recent interview with The New York Times (thanks, IGN ). In discussing Nintendo's ongoing approach with game development, he mentioned AI as a key topic that the company is aware of, but perhaps not interested in pursuing (at least, not in the same way as its peers).

Nintendo's Shigeru Miyamoto has stated the company would "rather go in a different direction" when it comes to using AI. In an interview with the New York Times, Miyamoto discussed the importance of originality for the company and what makes Nintendo special,

Nintendo has chimed in on AI twice, via Shigeru Miyamoto, and via their fabled legal department. As reported by Nintendo Everything, Miyamoto shared some off-the-cuff remarks with the New York Times about the now popular AI model technology that has seemingly overtaken the tech world. To quote Miyamoto:

Nintendo's Shigeru Miyamoto discusses AI in game development and whether it has a place with the legendary game developer publisher.

Nintendo’s Shigeru Miyamoto has said the company would rather go in a “different direction” than the rest of the video game industry when it comes to AI. Generative AI is one of the hottest topics in the creative industries right now and a burning issue within video game development itself.

Shigeru Miyamoto has been making the same request of all new employees at Nintendo for at least the past decade: For the love of all things Super Mario, please design games that might sell 30 million copies.

In order to continue pursing its path of originality, Nintendo CEO Shigeru Miyamoto has stressed the company would "rather go in a different direction" instead of following the gaming industry's A.I.