Mister Softee goes hard on NYC copycat ice cream trucks as lawyer warns they’re coming after wannabes
Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple ...
N.J.’s Mister Softee ice cream trucks are melting away. Here’s why.
Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the ...
Mister Softee Franchisees Struggle to Keep Their Jingle-Playing Trucks Rolling
The storied soft-serve ice cream company, whose tinkling trucks can draw throngs of kids, faces challenges from surging ...
CNN27d
It’s never been harder to be Mister Softee
Once, there were more than 2,000 Mister Softee trucks in 38 states ... of course. Boutique ice cream, gelato and dessert shops like Van Leeuwen and Oddfellows have popped up in neighborhoods ...
The New York Times3d
Mister Softee
By Emmett Lindner Inflation and its rising fuel prices have pushed some ice cream truck owners to the brink. By Christina Morales The spectacle left a dessert desert in the streets and marked a ...
6abc News26d
Once a summer staple, Mister Softee ice cream trucks are slowly disappearing from the streets
Once, there were more than 2,000 Mister Softee trucks in 38 states ... of course. Boutique ice cream, gelato and dessert shops like Van Leeuwen and Oddfellows have popped up in neighborhoods ...
abc7NY22d
Once an NYC summer staple, Mister Softee ice cream trucks are slowly disappearing from the streets
Once, there were more than 2,000 Mister Softee trucks in 38 states ... of course. Boutique ice cream, gelato and dessert shops like Van Leeuwen and Oddfellows have popped up in neighborhoods ...