T-Mobile has an answer for those frustrated by automated customer-service calls and it’s not hiring more hotline workers. It wants to build a robust AI platform based on harvested customer data. The Bellevue-based telecom giant announced Wednesday it had reached a multi-year agreement with artificial intelligence firm OpenAI.

T-Mobile is making a bold move into AI in 2024, partnering with OpenAI to revolutionize how it handles customer support. With their new system, “IntentCX,” AI will do more than just answer questions—it'll take action.