Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Reebok has partnered with Mattel's Barbie to create a family-friendly apparel and footwear collection releasing Sept. 20. The ...

The new three-film ad campaign, “Aadat Badlo” aimed at encouraging consumers to adopt a more rewarding approach to online ...

The Department of Pharmaceuticals has instructed medical device associations to prohibit overseas workshops for healthcare ...

Since her debut in 1959, Barbie has become one of the most recognizable and beloved toys in the world. With her many careers, ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Here's a look at each of the eight Barbie-themed cups in the new Stanley line and when they will be available for purchase.

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

"Highlighting the barriers women face, including the underrepresentation of Black and Brown women in the footwear industry” ...

In honor of Hispanic Heritage Month, Mattel has added internationally known Latina author and activist Isabel Allende to its Barbie Inspiring Women Series.

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

B&T spoke with James Chan, head of marketing for Reebok Pacific about Mattel and Reebok’s new collection, Ultimate Style ...