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Sports Business Journal · 13h

ESPN says UFC event at Sphere took Herculean production effort, will lead to future innovation

ESPN says that it and UFC learned things about storytelling through hosting the first ever sports competition at the Sphere that they’ll be able to take with them to other events and properties.

Investopedia · 7d

What's at Stake for UFC and The Sphere Ahead of the Venue's First Live Sporting Event

The UFC is hosting the Las Vegas Sphere's first-ever live sporting event on Saturday, giving the Sphere a new potential revenue stream and UFC a potential new high-profile venue.

UFC Breaks Gate Record at the Sphere, Other Sports Take Note

Landmark event at Las Vegas venue brought in $22 million at the gate, and required a team of 500+ to create and produce.

Dana White, UFC

For The Win on MSN · 6d

The best photos from 'Noche UFC' at the Las Vegas Sphere

It's fight night in the UFC, and for the second year in a row, we'll be seeing the "Noche UFC" in honor of Mexican Independence Day. The event, officially branded as Riyadh Season Noche UFC, will be held in quite a scenic venue: The Sphere in Las Vegas.

The real star of UFC 306 in Las Vegas was the dazzling, futuristic Sphere

UFC 306 at the Las Vegas Sphere, which cost $20 million, combined a fight night with the allure of a dazzling $2.3 billion arena.

CBS Sports on MSN · 5d

LOOK: UFC 306 gives home viewers the immersive experience of Las Vegas Sphere with history of Mexican fighting

UFC CEO Dana White promised a first-of-its-kind sporting experience with UFC 306 at the Sphere in Las Vegas. That experience extended to ticket holders in the venue and the pay-per-view audience watching at home.

5don MSN

UFC 306 takeaways: How Sphere, Dvalishvili and Shevchenko stole the show in Vegas

A 10-fight card at UFC 306 in Las Vegas was headlined at Sphere -- the dynamic venue that hosted its first live sporting ...

8don MSN

UFC 306 about more than MMA when it takes place at the Sphere on Saturday

UFC President Dana White was in the audience soon after U2 began its highly celebrated run at the Sphere last fall.

2d

Brendan Schaub compares UFC 306 at Sphere to Rainforest Cafe: 'Looks f*cking great, but the product is sh*t'

Let's just say Brendan Schaub wasn't a big fan of UFC 306. The former UFC heavyweight contender turned podcaster and comedian ...

6d

UFC 306 preview: Sean O’Malley, Merab Dvalishvili set for clash of contrasts inside the Sphere

UFC bantamweight champion Sean O'Malley and title challenger Merab Dvalishvili couldn’t have taken more different paths to ...

UFC 306 LIVE: Results and reaction as Merab Dvalishvili dethrones Sean O’Malley at The Sphere to win bantamweight title

Promoter Dana White has declared war on boxing and the MGM group, who gave up the UFC’s usual haunt of T-Mobile Arena for ...

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