Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

On the @Barbiestyle Instagram account, the iconic doll wears everything from Valentino to Vera Wang. Watch these custom looks ...

Two modern-day icons have teamed up for the drinkware collab of back-to-school season: Barbie and Stanley. Stanley is ...

In honor of Hispanic Heritage Month, Isabel Allende, author of "The House of Spirits," is getting her own Barbie doll.

Mattel created as Sue Bird Barbie Role Model doll and is selling it on its Mattel Creations fan site. As part of its ongoing celebration of Barbie’s 65th anniversary, Mattel created a number of ...

At 65, Barbie still offers little girls the opportunity to imagine dream careers — or work-free dream lives — while allowing them to see themselves both physically and through the qualities Barbie ...

Barbie® unveiled the latest Barbie brand campaign titled “Give Limitless Possibilities™” today, alongside 2024 Barbie Role ...

Lizzie Boertlein helped the Eagles bounce back from a loss to Immaculate Conception to beat Yorkville at the Wheaton Classic.

Children are then seen in playful scenarios with Barbie dolls as the voiceover continues ... helps further the brand’s message of empowerment and highlighting role models to emphasize the “if you see ...