The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Pick your favorite era or collect them all. By Erin Lassner editor 6 months ago ...

If you’re craving some fresh athleisure to match your new Barbie tumbler, hold tight because Reebok’s latest collaboration ...

The TikTok-famous tumbler will be released in several designs inspired by the iconic doll through September 20.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

as she portrayed both Barbie in the live-action movie and Harley in the DC films from 2016 to 2021. Both dolls are available for pre-order on Mattel’s site, with early access for Barbie Club 59 ...

Before Isabel Allende, Mattel created Barbie dolls to honor influential women such as primatologist Jane Goodall, iconic ...

It does seem fitting to have just one Ken tumbler in the collection, though right? Growing up I had a fair amount of Barbie dolls — doctors, lawyers, mermaids, you name it — but only one Ken. And I'm ...