Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

By Tejal Rao When it gets hot in New York, ice cream trucks hit the pavement, often competing fiercely for coveted street corners. Follow Ricardo Cruz, one of Mister Softee’s 350 drivers ...

By Tejal Rao Bad blood has run through the New York ice cream trade for decades. The latest feud is between Mister Softee and New York Ice Cream. The company’s famous jingle is part of a dying ...

Once, there were more than 2,000 Mister Softee trucks in 38 states ... of course. Boutique ice cream, gelato and dessert shops like Van Leeuwen and Oddfellows have popped up in neighborhoods ...

Once, there were more than 2,000 Mister Softee trucks in 38 states ... of course. Boutique ice cream, gelato and dessert shops like Van Leeuwen and Oddfellows have popped up in neighborhoods ...

Mister Softee isn’t just one of the best names ... more expensive since the COVID-19 pandemic. With boutique ice cream shops like Van Leeuwen and OddFellows Ice Cream Company becoming more ...