As the site’s resident toy expert — I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Pop Mart and other Chinese brands are seeing soaring sales in Southeast Asia, fueled by the region’s young, eager consumers.

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Bank of America Securities analyst Alexander Perry has maintained their bullish stance on MAT stock, giving a Buy rating on September 9.

Barbie has launched a new doll in honor of the celebrated Chilean writer Isabel Allende to kick off the Hispanic Heritage ...

The Barbie doll comes with a miniature version of Allende’s dog, Perla, who inspired her first children’s book. “The doll ...