Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Batman comic, published in 1939. To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Both dolls are available for pre-order on Mattel’s site, with early access for Barbie Club 59 subscription owners. This window closes on September 19 at midnight ET, and then pre-orders open for ...

Barbie has launched a new doll in honor of the celebrated Chilean writer Isabel Allende to kick off the Hispanic Heritage ...

In honor of Hispanic Heritage Month, Mattel has added internationally known Latina author and activist Isabel Allende to its Barbie Inspiring Women Series.

Isabel Allende is the latest trailblazer to get the Barbie treatment ... Allende worked with Mattel to craft the doll’s look, from the red dress — her favorite color — and jewelry, to ...