The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple has just released public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, and they include upcoming Apple ...

Prime Big Deal Days will be here in a few weeks. In the meantime, here are the best early Prime Day deals you can start ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

As Apple prepares for the iPhone 16 release, one former Apple Store worker shared how launch days involved intense ...

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

Californians with iPhones and Apple Watches will now be able to store digital versions of their driver's licenses and ...

Starting Thursday, those who are enrolled in Apple’s public beta program will be able to experience the generative AI-fueled ...

European regulators want Apple to open up device pairing, notifications and more to other companies' products.