Advertising is shifting to performance marketing, prioritizing sales over brand building. Experts stress the need for balance to enhance brand perception.

Discover how the Tribal Health Collaborative is integrating traditional healers with modern medicine to enhance healthcare ...

ITC Candyman announces the launch of Candyman Sourzzz, marking its foray into the category of sour candies. To communicate ...

The campaign has been launched across platforms like Meta, YouTube, OTT services, CTV and programmatic channels ...

But the heart of the celebration lies in those little moments that add an extra touch of magic. IKEA India’s new film, ‘Make Room for All Things Festive’ conceptualised by Leo Burnett, captures banter ...

The company shared a post on its anniversary: "12 Years, 25+ Nations, Leading the Change in AI-Powered Elevations! Marking a ...