Jayen Mehta, MD of GCMMF, showcases the Amul app's features, including milk collection data and organic foods expansion.

There is consistency in the advertising campaign as well. Since 1966, the iconic ‘Amul girl’ and the tagline have won the hearts of people across generations with the topical cartoon ...

The artwork is the centrepiece of a collection of 74 pieces of moment marketing with PM Modi as their focus. These included ...

Everything about Anand was strange to Kurien, a Malayali Christian from Kozhikode. 'He completely disliked the job and wanted to leave as soon as possible,' said author MS Meenakshi.

A shortlist of the biggest headlines, recommended stories, and a special collection of news items you should check out.

By positioning themselves as thought leaders and storytellers, Cisco has built a loyal fan base among their B2B audience. In ...

It needs characters your audience can root for; think of the Parle-G girl and Amul print ads, conflict that keeps them engaged – a ‘hook’ that piques their curiosity, a resolution that makes ...