The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Pick your favorite era or collect them all. By Erin Lassner editor 6 months ago ...

If you’re craving some fresh athleisure to match your new Barbie tumbler, hold tight because Reebok’s latest collaboration ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

It does seem fitting to have just one Ken tumbler in the collection, though right? Growing up I had a fair amount of Barbie dolls — doctors, lawyers, mermaids, you name it — but only one Ken. And I'm ...

Barbie is celebrating its 65th anniversary with help from the cult-classic drinkware empire Stanley. Each day this week, ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Chilean author Isabel Allende, one of the world's most widely read Spanish-language writers, will be immortalized in recycled ...

Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.