Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it ...

Mattel's board issued the grant to Kreiz this week, and it will vest over five years if performance metrics are hit.

We see AI as a tool, as an opportunity to elevate our creativity even more than we have done in the past,' chairman and CEO ...

Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

After making a cameo in Barbie as a merman version of Ken, WWE wrestler-turned-actor John Cena has set up his next Mattel ...

Mattel has officially enlisted Peacemaker star John Cena to lead the cast of its upcoming live-action Matchbox movie, based ...

Jump into the driver’s seat for single-player challenges on Matchbox Adventure Island in Adventure Mode, race up to four players on 14 unique tracks in Competition Mode, and collect points, unlock and ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...