Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

Someone pilfered hundreds of dollars in coins and bills hidden inside a dozen Mister Softee ice cream trucks parked overnight in Queens. Alex Rogacki lobbied the Bloomfield Township Council to ...

By Tejal Rao When it gets hot in New York, ice cream trucks hit the pavement, often competing fiercely for coveted street corners. Follow Ricardo Cruz, one of Mister Softee’s 350 drivers ...

"Ice cream has become more popular - more stores are doing it. Everybody is getting into the business a little bit." Mister Softee trucks have been around since 1954, when two brothers, James and ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

The storied soft-serve ice cream company, whose tinkling trucks can draw throngs of kids, faces challenges from surging ...

“Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954, when two ...