Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

B&T spoke with James Chan, head of marketing for Reebok Pacific about Mattel and Reebok’s new collection, Ultimate Style ...

Since her debut in 1959, Barbie has become one of the most recognizable and beloved toys in the world. With her many careers, ...

Human Mobile Devices has teamed up with Mattel, Inc. to launch the HMD Barbie™ Phone; a cute, pint-sized feature flip phone designed for less browsing and more fun this summer.

A new report from THR revealed that John Cena will officially star in Matchbox, the next chapter in Mattel Films after the success of Barbie. Sam Hargrave, best known for working as a stunt ...

And perhaps no new reveal is more intriguing than Mattel's latest Barbie announcement, as both Poison Ivy and Harley Quinn are being given the full Barbie makeover. IGN can exclusively debut the first ...

The makers of an official Barbie flip phone have been admonished online for not timing its release with the record-breaking movie about the famous dolls. Mattel—the maker of Barbie dolls—and ...

STOCKHOLM, Aug 28 (Reuters) - HMD Global, which makes Nokia (NOKIA.HE), opens new tab-branded phones, said it has teamed up with toymaker Mattel (MAT.O), opens new tab to launch the HMD Barbie ...

A seasoned small screen exec, Mendelovitz joined Mattel in late 2023 not long after the Oscar nominated Barbie proved a box office blockbuster for Warner Bros. and the toy maker. In her role at ...

HMD (Human Mobile Devices) unveiled its Barbie Flip Phone Wednesday, designed with plenty of pink nostalgic and without social media. The company has partnered with Mattel to create the retro ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

As Mattel hopes to ride the success of its Barbie film from last summer with a timeline of upcoming brand-based films, Kreiz emphasizes the industry of "play" to be "a broader concept" that pushes ...